A roofing website built around trust and urgency: written estimates up front, storm-season advice and a quote request on every page.
The brief
A fictional roofing contractor serving Halifax and Dartmouth. Homeowners usually arrive worried, after a leak or a storm, so the site has to answer three questions fast: can you help, can I trust you, and how do I get an estimate?
Cedar & Slate Roofing is fictional. The brief describes a typical business in this trade, not a real client.
Design goals
Make the estimate obvious
A quote request is one tap away on every page, and the phone number stays pinned on phones.
Earn trust without big claims
Plain promises, like written scopes, photos for insurance and clean job sites, instead of badges and superlatives.
Speak to the season
Storm and ice dam content that matches what Atlantic homeowners actually worry about.
What the site does
Design direction: Modern contractor.
- Quote request with service and timing
- Tap-to-call bar on phones
- Services, about and contact pages
- Service area for six communities
- AA colour contrast throughout
- Forms in the preview are demos and never submit
Photography
- “Modern-home-dusk (Creative Commons).jpg” by vcmxnajg1, Wikimedia Commons, CC BY 2.0. Resized for the web.
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More work
Tell us what you want to improve.
A slow website, a full inbox, a process held together by spreadsheets. Describe it in a few lines and we will come back with questions and a sensible first step.
- We read your enquiry and reply by email.
- A short call to understand the work and your tools.
- A written scope and a project-specific quote.